Build trust from the first glance
A consistent image makes your business feel professional, reliable and easier to choose.
Design that turns interest into customers · English · Español
I help businesses look professional, build trust and attract more customers.
I create custom websites, brand identities and design pieces that make your business clearer, more memorable and easier to choose. I work in English and Spanish — in person in Hobbs, NM and remotely with clients across the US and Mexico.
Work
· Hobbs · NM ·
Real work, for real businesses
Case studies
Five real projects, told start to finish: the problem, what I built and the result. Software, brand, stores and sites — for businesses that actually use them.
Custom software
María Bonita — Scheduling App
Not everything is design. When a client has an operations problem, I solve it with code. I built the restaurant an app to arrange its 64 employees across rotating shifts: it runs on a phone and works with no internet.
See inside the app →
HTML5
CSS3
JavaScript · no frameworks
localStorage · offline
Canvas API
Web Share API
Responsive
The problem
64 employees and shifts that rotate every week. The manager built it all in Excel, cell by cell — an hour every week — and still had to split it area by area.
My role
Design and development, start to finish. Just me.
Process
I started from the real case: almost everyone stays the same and only a few change. I saved each employee with the positions they can cover, so when someone is replaced the app only offers the people who can actually cover that position.
The solution
An app that works with no internet: the data lives in the browser itself, so it needs no hosting or install. You add, edit and remove employees; you save the fixed baseline and each week you only move whoever changes. It marks the shift lead, counts rest days on its own, and exports each day as an image to send to the WhatsApp groups.
Results
1 hour
→
5 minutes
of setup, every week
- No errors, no Excel and no depending on a single person.
- Zero hosting cost — the app lives in the browser.
- Sent straight to the WhatsApp groups, in order.
"It used to take me hours to build the schedules in Excel. Now I do it in minutes and with no mistakes."
— Manager, María Bonita Mexican Grill
Brand & Shopify Store
Chill Monkey — Premium streetwear
A streetwear brand that didn't exist: no logo, no store, no identity. I built it complete, from idea to sale — original art, brand and a hand-coded Shopify store.
See store, logo and social →
Shopify · Liquid
HTML5
CSS3
JavaScript
Brand identity
Illustration
Affinity
The challenge
Launch a premium streetwear brand from scratch and sell it online. No clichés: its own identity, original art and a store that feels expensive — without being it.
My role
Everything, start to finish: brand identity, product art, the hand-coded Shopify store and the social content.
Process
I defined the brand — streetwear with character, original art instead of generic prints. From there came the logo (gold on black), the collection art and a visual system that repeats the same across store, product and social.
The solution
A Shopify store with the theme coded from scratch, no templates — checkout built to the brand's measure. Product, image and social share the same identity, so people recognize Chill Monkey anywhere.
Results
Live · selling
chillmonkey.shop — a complete brand, from idea to sale
- Shopify theme coded by hand, no templates or page builders.
- One single identity across store, product and social.
- 100% original art — no generic prints.
Long-term brand
María Bonita — One brand, every detail
The client I've worked with for over 4 years. It started with one piece, and today its whole presence — site, QR menu, gift cards, labels and social — speaks the same visual language.
See the complete brand →
Website
QR Menu
Brand identity
Packaging · Labels
Print
Social media
The challenge
A restaurant with many fronts — menu, drinks, bottled salsas, gift cards, social — and each piece, made on its own, looked different. It needed to look like a single brand everywhere.
My role
Design of the brand and every piece, plus the site development. The relationship is 4+ years and counting.
Process
I started from the logo and a visual system, and brought it down to every touchpoint: the site, the QR menu, the gift cards, the salsa labels and the posts. Each piece reinforces the next.
The solution
A consistent identity end to end. The menu carries a QR that connects paper to social; the gift cards bring in new customers; the site and the salsas share the same face. And because it's built to be edited, the client updates promotions without reprinting everything.
Results
4+ years
one client, one single brand at every touchpoint
190Clicks · 7 days
5.2kImpressions
7.6Average position
Google Search Console — the site shows up on Google for "maría bonita" and "maría bonita hobbs nm".
- Site, QR menu, gift cards, labels and social under one identity.
- Every piece with a QR connecting paper to social.
- The client updates promotions without reprinting the whole menu.
"We've been with Jesús for more than 4 years. Site, menus, labels and social — it all looks like one single brand."
— Owner, María Bonita Mexican Grill
Brand + Site + Social
Arcos — A brand you trust
In remodeling, people let you into their home — that's why trust is everything. I built Arcos an even brand end to end: logo, cards, social and a site that says "we're serious."
See brand + site →
Brand identity
Logo
Business cards
Website
Social media
The challenge
A contractor wins the job on trust. Competing against someone who just leaves a number on a scrap of paper, Arcos needed to look established and hireable from the first contact.
My role
Complete brand identity, business cards, social content and the site development.
Process
I started from a logo with two versions —one for light backgrounds and one in reverse— and brought the same identity down to the card, social and site, so it all looks like one company.
The solution
A consistent brand at every touchpoint: the card they hand you, the social where people look them up, and a professional site with clear services. It all points to the same thing: they look serious and trustworthy.
Results
Complete brand · live
logo, cards, social and site under one identity
- Logo in two versions, ready for any background or material.
- The same image on card, social and website.
- A presence that competes with much bigger companies.
Website
MDS Trucking — A new site from scratch
They had an old, outdated site with no SEO. I built them a new one, modern and made to be found on Google.
Open live site →
Website
HTML5
CSS3
Responsive
SEO
The challenge
The site they had was old, looked outdated and didn't show up on Google — no SEO. In oil and gas, that first impression costs clients.
My role
Design and development of the new site, from scratch.
The solution
A clean, professional site, responsive and with SEO so they get found. Certifications and services in plain sight, and the image of a serious company from the first click.
Results
New site · live
replaced an old site with no SEO
- Modern and responsive — looks good on any screen.
- SEO to start showing up on Google.
- A professional image, up to the standard of oil & gas.
Have a challenge like these?
Tell me about it and I'll show you how I'd solve it
Free quote, in English or Spanish, no strings attached. I reply on WhatsApp the same day.
Why this matters
Your business needs clarity to sell better
Make it easier to find you
A well-structured, optimized site helps the right customers find you when they are already looking.
Turn attention into opportunities
It is not only about looking good; it is about making every piece help explain your value and close more conversations.
What I can do for your business
Services
01
Websites that convert
Your site works 24/7 to show your value, attract customers and make it easy for people to choose you when they are already looking.
02
Strong, consistent branding
A well-thought-out identity makes your business feel more professional, memorable and easy to trust.
03
Cards that make an impression
A well-designed card helps people remember you and choose you when the decision is being made.
04
Menus and print with purpose
A good menu or physical piece guides the customer's decision and reinforces the value of your business.
05
Labels that sell on the shelf
Packaging communicates quality, identity and value from the first glance, even before anyone speaks to you.
06
Content that attracts and closes
Design built to stop the scroll, spark interest and motivate people to take action.
Who does the work
About me
I started out building apps for iPhone and Android. That taught me that a beautiful design that loads slowly is a failure — and an expensive one.
That's why, when I build a website, I code it myself, clean. No templates, no plugins that slow it down. The result: it loads in under 3 seconds, shows up on Google and converts.
My best metric isn't how many projects I've done — it's that my clients stay.
María Bonita, 4+ years with me. Chill Monkey, selling online. Arcos, going toe to toe with much bigger companies.
That doesn't happen when the work is just aesthetics. It happens when design is a tool that works.
Systems Engineering · iOS · Android
6 years in UX/UI design
Results-driven positioning
Reference pricing · Quoted by scope
Packages
Website (the most important)
Includes: responsive design, up to 5 pages, contact form, basic SEO and load under 3s, with unlimited revisions the first week.
Timeline: 4-6 weeks · Results: built to bring your first customers through the site in 6-8 weeks.
Timeline: 4-6 weeks · Results: built to bring your first customers through the site in 6-8 weeks.
From $699Project
Logo + brand identity
Logo, color palette and typography, delivered in the formats you need for print or publishing.
From $249Project
Cards, menus and print
From stickers, business cards and flyers to full multi-page menus — all print-ready, carrying your brand. The price depends on the piece and its scope.
From $75Per piece
Product labels
Label with ingredients, barcode and brand mark, for craft or resale products.
From $299Per design
Posts and social media
A single post or flyer for promos and events, or a monthly package of 8 to 12 posts in your brand's look, ready to publish — built to stop the scroll and bring people in.
From $59Per piece or monthly
Video or animated ad
Like the World Cup ad: an animated version, or one with voice and music, for campaigns and key dates that need to stand out.
From $149Per piece
🎯 Complete package (recommended)
Includes: logo + identity, a 5-page website, business cards (500 units) and 4 social posts.
Timeline: 8 weeks · Why it's the most chosen: you start with a 360° brand —identity, site and print— with no inconsistencies, and every touchpoint adds credibility from day one.
Timeline: 8 weeks · Why it's the most chosen: you start with a 360° brand —identity, site and print— with no inconsistencies, and every touchpoint adds credibility from day one.
From $1,299Coordinated package
Reference starting prices. The final price depends on each project's scope — quoted after our first conversation, in English or Spanish.
Before you reach out
Frequently asked questions
How much does a website cost?
Website projects start at $699 for a single-page landing page. A full multi-page site with a contact form and basic SEO so you show up on Google is quoted by scope. The final price is set after our first conversation.
Why is it worth unifying design and development with the same person?
For consistency and savings. If your website promises high quality but your business cards or product labels look cheap or improvised, you break customer trust and lose the sale. By centralizing everything, you ensure every physical or digital brand touchpoint adds credibility and lets you charge what your work is really worth.
Can I hire just one piece independently (like only the logo or the cards)?
Totally. Every service is broken down and quoted independently. You can start by solving your most urgent digital or print need, and as your business grows and generates returns, integrate the rest of the brand components.
Do you work with remote clients?
Yes. I work remotely with clients from any US state and Mexico, in English or Spanish — the whole process can run over video calls and WhatsApp. In person, I serve Hobbs and the entire Permian Basin (Lovington, Carlsbad, Midland, Odessa).
Why code clean instead of using WordPress or Wix templates?
Because load speed is money. Visual builders load dozens of useless plugins and bloated code that slows your site; if it takes more than 3 seconds to open, you can lose more than 40% of your visits. Building with clean code ensures it loads in milliseconds, is far more secure against the malware and attacks that plague WordPress, and ranks much stronger in Google.
What is the process to start?
Text me on WhatsApp or email telling me your type of business and objective. We schedule a brief call to define deliverables, and I send you a detailed formal proposal to start the project.
Can I change something after it's live?
Yes. You have full access to your site: simple changes (a text, a photo) you make yourself. And if you'd rather I do it, it's an editing session ($99 per 1-hour session).
What's the typical timeline for a website?
4 to 6 weeks of development. But it all depends on you: the faster you define text, images and details, the faster I launch. Some clients prefer slow and steady; others, fast and solid.
Do you guarantee I'll sell more?
I don't promise magic. I guarantee a clean, fast site optimized so people find you on Google. If your product is good and competitive, the site does its job. If no one knows you exist, not even the best site brings customers out of thin air.
My business is very small or new. Is it worth investing now?
Most of my clients started small. Design isn't a luxury for later: it's the accelerator that takes you from "no one knows who I am" to a reference in your field in months, not years.
Do you work with large companies or only small businesses?
I prefer clients where every dollar invested changes the outcome. If you have 500+ employees, you probably need a larger agency. My niche: businesses doing $100k to $10M in annual revenue, where design still moves the metrics.
Cut here and call
Advertising and social media
A post isn't just a nice drawing: it's built to stop the scroll, create craving, and get people through your door. These have already worked for real clients.
Content for the store
Product, brand and a post ready for social — all with the same identity as the store, so people recognize the brand anywhere.
World Cup Thursday, live
I took it from a still image to an animated version and then one with voice and music, to test which pulls more people and fill a Thursday that was usually slow. Click to see all three.
Vehicle sales
Four versions of the same ad for a sale on motorcycles, go karts and ATVs. Testing different styles shows which one connects best — and that data is worth more than a single pretty design.